Pulp and Paper United do the nation proud

Let’s describe general economic performance in recent years as a football match … why not, this is Brazil after all: it has been an end-to-end thriller. TWM must first apologise to those across the tissue world who don’t follow that particular game. The same fluctuating fortunes would apply, give or take, in tennis, rugby, beach volleyball, American...

The Home of Tissue: driving forward innovation to create the products of the future

It’s pressure which produces diamonds, and the fiercely competitive nature of the Italian market is producing some sparkling results. They have been called “smart factories,” but tissue factories have always been smart … these are smarter still. Industry 4.0 is where tissue technology is advancing: automation collecting data from the entire...

It does exactly what it says on the scented packaging

I like the sound of Vårt Finaste Toalettpapper. It means, as I’m sure you will have worked out, Our Finest Toilet Paper. It was launched by the grocery retailer ICA Sverige in Sweden in 2015, and it reminds me of a clever advertising strategy in the UK by a paint maker who declared that its product “Does exactly what it says on the tin.” Simple,...

India – the world’s greatest untapped market

              India – the world’s greatest untapped market In no other country is so great a potential so apparently locked out of reach. India has untapped retail tissue growth estimated at US$12 billion, 4.5 million tonnes. A population of 1.3 billion is expected to overtake China’s in less than 20 years. One...

Iran ‘at a turning point’ and ready for business home and away

              Iran’s tissue professionals are ready for business more than ever. That’s the overwhelming impression I came away with having spent time in and around Tehran for our Country Report. The talk is of creating markets, getting in there first, top technology, improving quality, increasing capacity, transport...

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