Consumer tissue in the US: From structural challenges to insurgent DTC Brands – Latest in the industry dynamic

Svetlana Uduslivaia Euromonitor International’s head of tissue & hygiene industry In 2018 retail sales of consumer tissue in the US remained flat in nominal value terms (declined in real value), although still generating a very respectful USD18bn. In volume terms, the market has seen a decline in 2018, and it is projected to remain largely in the...

The US tops the list today – But future consumption rates could go up or down

Bruce Janda Senior consultant, Fisher International Last year Fisher International gave a presentation on “Issues Keeping Tissue Executives Up at Night,” in which it was suggested that pulp prices and tissue mill integration, e-commerce, new technology and capacity, and sustainability were significant disruptors to tissue manufacturers in several...

Initial volatility linked to post-Brexit trade relationships ‘unlikely’ to be reflected in UK Tissue fundamentals

Imports equate to approximately 38% of Britain’s tissue consumption. Most of its fibre is non-EU supplied, and parent rolls and advanced process finished products could look to Turkey and the US to replace France and Italy. The tissue business in the United Kingdom is part of machine-made paper manufacturing’s oldest history. The modern papermaking...

Surge in e-tailing as UK consumers embrace technology for tissue

With a high level of market penetration a challenge for organic growth, the industry looks for new revenue streams to reach unmet potential at 93,000 tonnes – US$500m of sales. Demand for consumer tissue in the UK is largely shaped by core fundamental factors, such as market saturation, general commodity status of the products, population trends, the...

Retail tissue in France: finding pockets of growth in a highly mature market

Retail tissue in France recorded sluggish volume sales growth in 2018 to reach 616,000 tonnes. Forecasts for the next five years are not much more optimistic. Indeed, retail tissue sales are projected to register a 0.6% volume CAGR over the next five years in the Hexagon.Saturated market with little room for significant future growthWith 9.5kg per capita in...

A post-nuclear future… France faces its electric power generation dilemma

The French tissue business does not have as long a history as the United States or Germany, but it continues to be unique in tissue product flair and operations. From yellow vests to ubiquitous pink toilet paper, France continues to set its own style. One of the major production differences is the nuclear electric power generation which will be discussed...

Germans are serious about sustainability, and it’s driving the nation’s tissue performance

The economic powerhouse has slowed of late, but despite European regulatory changes underway – fibre costs, exchange rates, environmental targets – Germany’s strong costs base points towards continued strength. The German tissue business has a long history, beginning with a patent on a paper handkerchief registered in January 1929 by Nuremberg...

Consumer tissue in Germany: maturity, private label pressures, and value-added innovation

With nearly 11kg per capita retail tissue consumption in 2017, Germany is the third most saturated market in Western Europe, just behind Ireland and Austria. Subsequently, the demand for tissue and organic growth have been slow, with retail sales expected to register a volume CAGR of just 0.7% between 2017 and 2022.Furthermore, there is very little unmet...

China: Health awareness and product upgrades drive consumer tissue market

Driven by consumers’ rising hygiene and health consciousness as well as upgrades to tissue quality and variety, the retail tissue market recorded healthy growth in 2017 in China, in both value and volume. Growth is also expected to remain strong in the next five years, through to 2022. Rising raw materials costs have been passed on to consumers in the form...

China steps up industry revamp to target massive untapped potential

As the global tissue leader re-structures its entire economy by turning inward, natural gas, faster machinery, TAD pilot scale experiments, integrated plants and expanded e-commerce are just part of its strategy. China has taken the lead in tissue production, and total consumption in the last ten years. Because its per capita tissue consumption still lags...