Country Report

Tissue World Magazine, Country Report: Brazil, Canada, China, Colombia, Egypt & Jordan, France, Germany, Greece, India, Iran, Italy, Japan, Kazakhstan, Mexico, Nigeria, North America area, North East USA, Portugal, Russia, Scandinavia, South Africa, Spain, Thailand, Turkey, UAE, UK, Vietnam

COUNTRY REPORT: Brazil’s longer term tissue recovery ‘promising,’ but uncertainty remains over economic and...

Lower birth rate and shift away from tradition families towards single or two-people households without children will affect future market. By Paula Ferolla, São Paulo-based Consumer Insights Consultant, Euromonitor International. In recent...
Tissue Industry, Middle East: Challenges and Growth Prospects

MIDDLE EAST REGIONAL REPORT: A dynamic tissue market despite political and social barriers

In one of the world’s fastest-growing regions, the industry is strategically poised for expansion with populations and disposable incomes increasing. Bruce Janda, Senior Consultant of Fisher International reports. The Middle East stands...
The Middle East’s ‘transformative’ tissue journey gathers pace

REGIONAL REPORT: The Middle East’s ‘transformative’ tissue journey gathers pace

Retail value growth at 5%. Urbanisation driving cultural change. Increased awareness of vital sustainability. Strategic emphasis on local production driving domestic manufacturing. Rising e-commerce. Isam Arshad, Dubai-based Consultant, Euromonitor International, assesses...

Is the tissue consumption leader about to enter a new market era?

Even a two decades long upgrade in machinery – net gain of six installed since 2007 – has seen CAGR drop from 1-2% to 0.83%. The region is being closely studied...

Producers sharpen portfolio and marketing narratives as consumers adopt new ‘coping mechanisms’

The uneven post-pandemic recovery continues and essential products dominate, as emerging trends reinforce the urgency needed to reassess supply chain efficiency. Euromonitor International’s Head of Tissue and Hygiene Liying Qian reports. Despite...

South Korea’s tissue business may relinquish more production volumes to its lower cost neighbours

In the export-driven powerhouse, the tissue sector is a rare exception – a net importer. But with unemployment and inflation impacting less than in most developed economies, there is...

SOUTH KOREA COUNTRY REPORT: Bulk buying up by as much as 50% counters inflation...

South Korean retail tissue registered resilient volume year-on-year rise of 4% in 2022. Longer term growth likely through product launches targeting unmet per capita consumption. Report by Chloe Bang,...

Under energy-price pressure Germany’s slow-growth stage sees its decarbonisation rate accelerate

Economic growth of 0.2% is now forecast for 2023 instead of a recession. With machine replacements and upgrades focused on cost, quality and energy improvements, two-to-three-year prospects look promising.

German consumers finally decide they like tissue via e-commerce

Notorious resistance has eased thanks to promotions, enforcement of personal data protection, same-day delivery, the ability to order anytime anywhere, auto-repeats, and already adept younger shoppers. By Ana Tique,...

Spain balances its priorities in search of profit margin recovery

Now ahead of Germany in private label presence in Western Europe, key issues will be weighing quality and value, performance advancing innovation, and sustainability driving a key competitive edge.

Country Report: Impact of out-of-office work opportunities and Spain’s preferred climate expected to result...

Long-range population predictions continue to call for a contraction, as Spain's population growth in 2022 is estimated to be 0.13%. Bruce Janda, Senior consultant, Fisher...

FRANCE COUNTRY REPORT: In testing times with value growth subdued, consumer loyalty, essential products...

Volume declines relatively more significant set against increase in population and number of households. Report by Ian Bell, Head of Tissue and Hygiene, Euromonitor International.

FRANCE COUNTRY REPORT: tissue business update – consequences of 2022 energy disruption: greater reliance...

In a time of extraordinary price disruption, 26 of France’s 56 aging reactors are offline for maintenance and 18 are down with labour strikes. The country’s previous cost and...

Even in a stressed economy Turkey’s tissue is poised to survive and thrive

Among its many strategic pluses: tissue exports more than five times imports; a disciplined approach to expansion means fewer machines and more balanced capacity and efficiency; high costs of...

As economic challenges increase, Turkish tissue looks for growth in private label, value for...

Isam Arshad, Senior Analyst, Home & Technology, Euromonitor International Retail tissue in Turkey: A challenging environment The Turkish retail tissue market,...

Thailand tissue: realising potential in a disrupted world

In previous articles we have highlighted the driving forces behind retail tissue as a combination of factors centring on income, demography and availability. Thailand is no less subject to...

Domestic consumer tissue demand is outpacing Thailand’s home production capacity    

With the tissue powerhouses of China and Indonesia nearby, the country needs an investment cycle to retain its competitive position after the pandemic setback. Bruce...

Poland & Romania: From a low base, both countries are developing a robust consumer-driven...

Fisher International’s data does not yet attempt any assessment of the potential impact of the war in Ukraine on supply chains and energy costs across the region which includes...

Retail tissue in Poland and Romania – future predictions for an unpredictable environment

Two countries sharing many similarities, and as with the rest of Europe facing the many uncertainties for consumers and manufacturers in the years ahead. Euromonitor International’s Senior Research Analyst...

Fisher International: Mexico’s tissue business: a relatively young and growing population boosts tissue potential...

Even as per capita GDP has vastly increased over the last 14 years, low domestic demand growth has pushed the industry to seek new trade abroad backed by expansion...

Euromonitor: A strong tissue culture, regionally stable Mexico well placed to react to economic...

Ian Bell, Euromonitor Although Brazil remains the epicentre of the Latin American tissue market, replacing Mexico as the largest contributor to regional volume sales back...

Fisher: Italy’s tissue business becomes more export-driven with 50% of exports going to new...

Even as per capita GDP has vastly increased over the last 14 years, low domestic demand growth has pushed the industry to seek new trade abroad backed by expansion...

Euromonitor: Safety is the watchword for the post-pandemic, endemic era

Italy, the European tissue hub, has seen unprecedented growth figures for a developed market. Core trends of sustainability and digitalisation allied to the strength of local production and supply...

How the effects of the pandemic played out across the region’s nations

Isam Arshad, Senior Analyst, Home & Technology, Euromonitor International Mixed picture follows increased hygiene awareness, AfH was hit by 23% decline, big increases in...

Fisher: The Middle East tissue business: A study in contrasts and contradictions, where tissue...

Bruce Janda, Senior consultant, Fisher International The Middle East has some of the world’s oldest recorded history and has played a significant role in developing...

Brazil tissue moves from tissue importer to tissue exporter

Those within the tissue industry know Brazil for its robust eucalyptus pulp production, which is generally used within the tissue segment due to its positive impacts on tissue properties....

Trading down – size will matter as Brazil’s huge potential remains untapped

With the end of government aid packages helping consumers purchase basic household goods, the industry will need to establish new supply channels. Ian Bell, Euromonitor
Bruce Janda, Senior consultant, Fisher International

A tissue powerhouse of careful expansion, slow growth, and leading companies supplying a demanding...

Cost and quality improvements the focus for the country which helped pioneer pulp and paper, and continues that role today.  Germany is a manufacturing and technological...

A market transformed by 12% spike in total retail tissue sales

Fear of the unknown, lockdown, panic buying and a determined new hygiene regimen sharply redirected this classic mature European tissue market as consumers searched for a measure of control...
Machinery

Overmade launches drying and energy company Powermade

Italy’s Overmade has boosted its drying and energy saving offering after launching new business Powermade. It will provide drying and energy saving solutions for both tissue...
"Shanghai Skyline" CC

As China’s consumer-driven economy takes root and expands, domestic tissue consumption could easily double...

As the world tissue leader continues its rapid growth stage, sectors in which it lagged behind are also being swept away as old, slow and narrow machines and replaced...
Leo Chen, Research Analyst, Euromonitor International

Covid has accelerated the already rapidly changing shopping landscape in China

As economic recovery is well underway, major tissue companies are increasing investment in digital spaces as almost half of consumers now buy by ecommerce. By Leo Chen, Euromonitor International,...
Bruce Janda, Senior consultant, Fisher International

Analysis of the North American tissue demand trajectory through the rest of the pandemic

• Infection rates to get worse before significant herd immunity no sooner than end Q2 or Q3 2021 • Post-pandemic business travel and office occupancy impacted...
Liying Qian, Research Analyst, Euromonitor International

An unprecedented boom and a record nosedive – North America tissue still in the...

As the hygiene and AfH sectors reach opposite extremes, many manufacturers are repurposing some AfH-oriented manufacturing capacity to make more consumer-quality products. By Liying Qian, Research Analyst, Euromonitor International.
Taro Yamato Research Analyst, Euromonitor International, Tokyo, Japan

Updated forecast puts Japan tissue growth at 6% in value and 5% in volume

All-industry model assumes third pandemic wave in 2021 and up to 7.5% decline in global GDP before an anticipated recovery to set in in 2022. With...
Tissue World Magazine Japan

Tissue World Japan, 2020: The economy shows an upturn in Asia’s leading tissue consumer

Decades of low growth, population decline, and now a leading trend towards automated paper-free toilets … yet Japan through continuing long-term renewal of its tissue industry assets still registers...
Tissue World Magazine Turkey

Strong export performance maintains Turkey’s tissue business growth

Even with the country’s currency challenges, rising unemployment and pandemic insecurity, its regional position remains robust and poised to survive and thrive. Bruce Janda, Senior...
Serbia

PUBLIC’S GROWING ACCEPTANCE OF PAPER TOWELS LEADS GROWTH POTENTIAL

Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry With disposable income in Serbia set to decline during 2020 and consumers expected to...
Serbia

SERBIA’S ‘SURVIVAL–MODE’ TISSUE BUSINESS HAS RELATIVELY NEW AND FAST MACHINERY AND ACTIVE REGIONAL TRADE

Bruce Janda, Senior consultant, Fisher International Republic’s long-term recovery from years of political instability and the 2008 crash will be further hit by Covid-19, but...
Tissue World Magazine Country Report Portugal May June 2020

CONSUMER TISSUE IN PORTUGAL: 2020 DISRUPTION VS LONG-TERM OPPORTUNITIES

Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry At 7kg per capita in retail consumer tissue, Portugal falls somewhat behind its European...