SPAIN: SATURATION, PREMIUMISATION, PRIVATE LABEL, SUSTAINABILITY – STRATEGIES FOR FUTURE GROWTH

Marc Alonso Research analyst, Euromonitor International In 2018, retail tissue sales in Spain recorded less than 1% growth in volume to reach 485,000 tonnes. Projections for the next five years through 2023 do not deviate far from the current reality, remaining at year-on-year growth rates below 1%. There are numerous reasons behind slow volume...

SPAIN’S TISSUE BUSINESS WEATHERS ECONOMIC CHALLENGES BUT FACES HEADWINDS FROM DECLINING POPULATION

Bruce Janda Senior consultant, Fisher International Spain’s tissue business has been shaped by the economic challenges the country has faced since 2007. The great worldwide recession that started 12 years ago disproportionally affected Spain’s economy. By 2018, the country had recovered lost GDP but only partially returned to unemployment...