Germans are serious about sustainability, and it’s driving the nation’s tissue performance

The economic powerhouse has slowed of late, but despite European regulatory changes underway – fibre costs, exchange rates, environmental targets – Germany’s strong costs base points towards continued strength. The German tissue business has a long history, beginning with a patent on a paper handkerchief registered in January 1929 by Nuremberg...

Consumer tissue in Germany: maturity, private label pressures, and value-added innovation

With nearly 11kg per capita retail tissue consumption in 2017, Germany is the third most saturated market in Western Europe, just behind Ireland and Austria. Subsequently, the demand for tissue and organic growth have been slow, with retail sales expected to register a volume CAGR of just 0.7% between 2017 and 2022.Furthermore, there is very little unmet...