By Bill Burns, Senior consultant, Fisher International With the constantly changing habits of US consumers continuing to challenge tissue companies across America’s tissue belt, being fit for purpose is more crucial than ever. What a difference a few degrees of latitude make. This issue of TWM focuses on northern USA so we’ll see what a profile of the...
US tissue: mature demand, highly competitive landscape and future growth opportunities
With 21kg per capita total tissue consumption in 2016, the US is one of the most saturated tissue markets in the world. Total demand for consumer and AfH tissue is expected to grow by less than 1% per year from 2016 to 2021. In a market that is already highly developed, demand is thus largely driven by fundamentals such as growth in GDP and population...