Helen Morris, Senior Editor, Tissue World Magazine
Helen Morris, Senior Editor, Tissue World Magazine

You will quickly pick up the mood of the industry in TWM’s pages as analysts and executives across global tissue look back on fiscal 2023 results.

Here are just a few examples:

“We are thrilled to witness Sun Paper Source and Sopanusa Tissue … achieve unprecedented sales.” Ronald Rusco, President Director of Indonesia’s Sun Paper Source.

“We had a great year driven by a significant improvement in our tissue margins and strong operational execution … tissue demand remained strong.” Arsen Kitch, President and Chief Executive of North America’s Clearwater Paper Corporation.

After the pandemic’s four-year economic slowdown an impressive projected five-year CAGR is now “inevitable” for Indonesia. Jason Tjiptadi, Euromonitor International Consultant.

“Strong industrial performance.” Portugal’s Navigator Company.

A post-Covid surge is underway, and the ripples were clearly in evidence at Informa Connect’s Tissue World Miami 2024

1,862 visitors from 86 countries – a 61% increase. Informa Connect has hailed the success of North America’s largest tissue exhibition and conference. The exhibition hall saw a 30% increase to 135 exhibitors, generating 2,629 leads. During the three-day event deep dive talks and Q&A sessions with 50+ speakers explored the theme All to Play for in a VUCA World: Strategies for Winning with Tissue. Keynote speaker was Jean-David Tardif, President and Chief Operating Officer of Cascades, and in a first for Tissue World visionary Italian tissue entrepreneur Fabio Perini delivered a pre-recorded keynote address and Q&A session. Another first was the Tissue Workshop, with participants collaboratively designing a sustainable blueprint for the future of the industry. An extensive report from Miami is in MarketIssues.

Indonesia Country Report: an emerging tissue superpower

The statistics make clear the short – and long-term prospects for tissue in Indonesia … and they are impressive. It is a classic low base success story unfolding at speed, despite a relatively slight stall during the Covid years. TWM last visited Indonesia in 2013, when tissue consumption per capita was relatively low, but that is changing rapidly as the economy – set for 5.2% GDP growth this year – is projected to make this vast archipelago the fifth biggest economy in the world in the coming decades.

Many of its relatively young population, median age 31, are new to tissue, so as they discover its many benefits, they are going to become converts. They will have more money to spend, as gross national income per capita is rising yearly, and two years ago the World Bank gave it the imprimatur of middle-class status.

In 2013, the prediction was: “Soon tissue paper will become a necessity in every family life.” TWM’s Country Report make clear how that prediction is working through.