Country Report

Tissue World Magazine, Country Report: Brazil, Canada, China, Colombia, Egypt & Jordan, France, Germany, Greece, India, Iran, Italy, Japan, Kazakhstan, Mexico, Nigeria, North America area, North East USA, Portugal, Russia, Scandinavia, South Africa, Spain, Thailand, Turkey, UAE, UK, Vietnam

Tissue World Magazine

Germany: stability with steady growth

By Bill Burns, senior consultant, Fisher International   Germany is the European Union’s (EU) largest economy  and the second largest producer of Towel and Tissue (T&T), making nearly 1.5 million MT/Yr. That means...
Tissue World Magazine

Tradition and passion creates Sofidel’s most advanced automated site

By Tissue World magazine editor Helen Morris TWM interviews Robert Jensen, Sofidel Sweden, country operations manager, on the latest tissue trends in the region. Sofidel’s Swedish plant produces 56,000tpy of private label products, specialist tissue in...
Tissue World Magazine

Bringing Japanese efficiency – and patience – to Vietnam

Recycling pioneer JP CORELEX VIETNAM is poised to reap the benefits … but it has to narrow the gap between polar opposite tissue industries and cultural habits. TWM talked to Masahiko...
Tissue World Magazine

Portugal – a locally focused T&T market in a tough economy

Portugal currently produces approximately 150,000 MT/Yr of Towel and Tissue (T&T) paper. That makes Portugal eleventh largest T&T producing nation in the European Union (EU) with about 3% of the EU...
Tissue World Magazine

Import dominated, Thailand faces strong regional competition

The Kingdom of Thailand has the second largest economy in Southeast Asia after Indonesia. The World Bank classifies Thailand as an upper-middle-income economy. The CIA World Factbook ranked Thailand’s economic GDP as 21st in purchasing power parity...
Tissue World Magazine

The UK: recovering from the global recession downturn

By Bill Burns, senior consultant, Fisher International   The United Kingdom (UK) produces approximately 860 thousand mt/yr of Towel and Tissue (T&T) paper. That makes the UK the fourth largest T&T producing country in the European...

Producers sharpen portfolio and marketing narratives as consumers adopt new ‘coping mechanisms’

The uneven post-pandemic recovery continues and essential products dominate, as emerging trends reinforce the urgency needed to reassess supply chain efficiency. Euromonitor International’s Head of Tissue and Hygiene Liying Qian reports. Despite...
Country Report Portugal May June 2020

NET TISSUE EXPORTER ON TREND TOWARDS THREE TIMES MORE THAN COUNTRY IMPORTS

PORTUGAL HAS HAD A SIGNIFICANT EFFECT ON WORLD HISTORY AS A MARITIME POWER AND EXPLORER. IT MADE A LASTING IMPACT ON CULTURE IN BRAZIL, ASIA, AND AFRICA.
Tissue World Magazine

France – T&T strength in an overall weakened market

By Fisher International’s Bill Burns France is one of the top ten paper making countries in the world but, like elsewhere, the shrinking global market for printing and writing (P&W) in the...
Tissue World Magazine

Sub-Sahara Africa: An expanding main market opportunity … long term

At Kimberley-Clark’s Enstra mill in South Africa they can’t make enough tissue to meet the demand. TWM spoke to the man who aims to steer the tissue giant towards that potential...
Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry

Reduced purchasing power shapes consumer tissue preferences in Greece

By Euromonitor International's Svetlana Uduslivaia Greece boasts one of the highest tissue per capita consumption in Western Europe and many product categories are considered to be a household necessity. It is not...
Tissue World Magazine

Russia – underdeveloped market with improving growth trend

By Fisher International’s Bill Burns Russia’s economy has been experiencing sustained expansion since the collapse of the Soviet Union. Fuelled by commodity exports (most notably natural gas and oil) economic growth was...
Tissue World Magazine

India: From shanty towns to shopping malls

By Helen Morris, Editor, Tissue World Magazine. When, not if, tissue consumption takes off among a population of 1.25bn. Top industry managers are preparing for that momentous cultural change. As the second most populous...
Tissue World Magazine

Vietnam – modest but steady growth in an underdeveloped T&T market

By Fisher International's Bill Burns Globally, the Asia Pacific Region is the largest centre of Pulp and Paper (P&P) being first out of the six major global regions in total P&P production....

COUNTRY REPORT: Global pulp leader Brazil shows strong growth in finished product tissue exports

Trend driven by eucalyptus fibre resources, efficient plantations and mills with much room for further expansion, seven new machines under construction, and substantial increases in consumers’ personal income. Report by Bruce...
Tissue World Magazine Country Report Portugal May June 2020

CONSUMER TISSUE IN PORTUGAL: 2020 DISRUPTION VS LONG-TERM OPPORTUNITIES

Svetlana Uduslivaia, Euromonitor International’s head of tissue & hygiene industry At 7kg per capita in retail consumer tissue, Portugal falls somewhat behind its European...
Tissue World Magazine, World News

Romania – overall weakness offset by strength in T&T

By Fisher International’s Bill Burns Romania had enjoyed a diverse and solid paper industry for many years. In the last decade, however, the shrinking global market for printing and writing and newsprint...
Tissue World Magazine

Hard discounting is reshaping the Colombian market

Growth in low price own label products has meant a strategy rethink for value added producers. Tissue World editor Helen Morris reports. César Augusto Solano Velandia, the general manager for Papeles Nacionales,...

Fisher: The Middle East tissue business: A study in contrasts and contradictions, where tissue...

Bruce Janda, Senior consultant, Fisher International The Middle East has some of the world’s oldest recorded history and has played a significant role in developing...

Thailand tissue: realising potential in a disrupted world

In previous articles we have highlighted the driving forces behind retail tissue as a combination of factors centring on income, demography and availability. Thailand is no less subject to...
Tissue World Magazine

Poland: kitchen towels leading the market surge

The Polish market for kitchen towels has had a significant boost over the last 20 years driven by affordable products and wider choice. By Ian Bell, Euromonitor International's global head of tissue and hygiene research. Over...
Tissue World Magazine

Scandinavia – regional provider of pulp and paper with local T&T business

By Bill Burns, Senior consultant, Fisher International Scandinavia (Sweden, Norway and Denmark) is well known for producing pulp and paper products for both the local market and export. Exports are heavily focused on Western European countries but the...
Tissue World Magazine

Xuan Mai Paper targets high-quality tissue with capacity boost

Vietnam’s Xuan Mai Paper has invested in a PrimeLineECO tissue machine to be installed at its Ho Chi Minh City-based plant. Supplied by Andritz, the machine has a design...
Tissue World Magazine

“Our vision is to become the undisputed market leader in Egypt and North Africa.”

By Helen Morris, Editor, Tissue World Magazine Keen for growth, Zeina Group founder and chairman Abdul Karim Natout talks to TWM about market potential in Egypt and beyond. With an impressive annual production...
Tissue World Magazine

Quality and speed supports business and product innovation at Productos Familia

An El Nino of change has hit the Colombian economy … the peso’s value down 30%, energy costs almost doubled, dramatically low rainfall. TWM visit’s the Cajicá site - at 2,640...
Tissue World Magazine

Western USA: From recession to recovery

Although the US economy was badly hit by the post-Lehmann recession, an upturn in economic activity (although somewhat uneven) as well as population expansion saw the tissue industry return to growth...
Tissue World Magazine

Focus on Sweden: a nation of tissue lovers

By Marcus Hellberg, Head of marketing and business development at Södra Cell Ten million Swedes are second only to the US in per capita consumption. It’s all down to a historic affinity with the trees...
Tissue World Magazine

Cascades… the new major player determined to keep the personal touch

By Helen Morris, Senior Editor, Tissue World Magazine With a $64m start-up on American’s west coast just part of a major makeover, the Canadian company is now a big player with a small...

Fisher International: Mexico’s tissue business: a relatively young and growing population boosts tissue potential...

Even as per capita GDP has vastly increased over the last 14 years, low domestic demand growth has pushed the industry to seek new trade abroad backed by expansion...
Tissue World Magazine

Mexico – free market economy with growing T&T capacity

By Bill Burns, senior consultant, Fisher International Mexico has a free market economy in the trillion dollar class. Since the implementation of the North American Free Trade Agreement (NAFTA) in 1994, Mexico...
Tissue World Magazine

Target: Egypt’s distinctive facial tissue preference

By Helen Morris, Editor, Tissue World Magazine At more than half the tissue market in volume and marketed in boxes and plastic covers, Hayat Kimya sees a chance to advance a unique...
Tissue World Magazine

Consumer tissue in India: Value in focus but significant long-term opportunities ahead

                India remains one of Asia’s fastest growing economies. Real GDP is expected to increase by 7.3% in 2016, while unemployment in the country is expected to come down from 5.1% in 2015 to 4.8% in 2016....
Tissue World Magazine

How Maxi is surviving Greece’s economic tragedy

Bankruptcies and closures saw an end to production at five paper machines in recent years, but with Greece still seeing the tissue market grow by 2.5%, just one new installation took...

Even in a stressed economy Turkey’s tissue is poised to survive and thrive

Among its many strategic pluses: tissue exports more than five times imports; a disciplined approach to expansion means fewer machines and more balanced capacity and efficiency; high costs of...
Tissue World Magazine

Mexico consumer tissue: fundamentals and soft drivers – what does the future hold?

Mexico – the second largest economy in Latin America – has grown slower than most other large Latin American countries for more than a decade and continues to grow at a modest pace. Growth...
Tissue World Magazine

South Africa – locally focused and underdeveloped T&T market

By Fisher International's Bill Burns Globally, Africa (Sub-Sahara and North Africa combined) is not a significant producer of Pulp and Paper (P&P) products. The region is fifth out of six (just ahead...
Tissue World Magazine

Colombia – sluggish T&T market tied to adverse conditions

By Fisher International's Bill Burns   Colombia, the second most populous country in South America (with ¼ the population of Brazil), has been in the midst of a demographic transition with steady declines...
Tissue World Magazine

Surge in e-tailing as UK consumers embrace technology for tissue

With a high level of market penetration a challenge for organic growth, the industry looks for new revenue streams to reach unmet potential at...

INDONESIA COUNTRY REPORT: Tissue export powerhouse: Indonesia retains its Southeast Asian Regional leadership position

Technology upgrades are seeing capacity CAGR of 11% from 2007 to 2025 … a more than five-fold increase, as exports exceed imports 166-fold. By Bruce Janda, Senior Consultant, Fisher International.  World’s fourth...
Tissue World Magazine

Retail tissue in France: finding pockets of growth in a highly mature market

Retail tissue in France recorded sluggish volume sales growth in 2018 to reach 616,000 tonnes. Forecasts for the next five years are not much...