Operations Report

占据优势地位的自有品牌、居高不下的能源成本、影响广泛的非政府组织、日益加剧的人口老龄化…… Metsä Tissue向我们讲述了他们在充满挑战的德国市场上的应对之道。 《世界卫生纸》编辑Helen Morris日前与Metsä Tissue西欧区纸巾部门高级副总裁Christoph Zeiler进行了会面。 我们与友好的Christoph Zeiler在Metsä Tissue的位于德国Rhineland-Palatinate的Raubach造纸厂见面，他用流利的英语侃侃而谈，见面后不久我们就谈到了那个敏感话题。 对于这个敏感话题，我们没有刻意回避， 而是选择正视， 那就是自有品牌在德国市场的优势地位。2012年，自有品牌在德国卫生纸销量中占据的比例为78%，令人叹为观止，而这一比例在英国和美国分别仅为45%和20%。 “能源成本对企业以及整个卫生纸行业至关重要，能源成本存在着飞速上涨的风险。” Christoph Zeiler Metsä Tissue高级副总裁 在这样的市场环境下，提供差异点至关重要。从许多方面来讲，自有品牌的垄断地位迫使很多卫生纸公司在创新和市场战略上寻求新突破。 这家造纸厂拥有两台造纸机以及九台复绕机，年居家外产品和消费性产品加工数量达75000吨。 Metsä Tissue在德国拥有三家纸巾厂，年纸巾产量250000吨，另两家造纸厂的产品主要针对消费品和特种餐纸市场。 Zeiler一边带着我们绕厂参观，一边向我们解释，为什么自有品牌的市场主导地位意味着企业必须在成本方面处于领先。 他说道：“我们致力于开发和创新，但对我们而言，创新并不始终等同于产品开发。 我们关注机械投资或能效，例如我们正在与Toscotec合作，完成对Raubach厂区内一台造纸机的升级，此举将显著提升工厂能效和产能。” 他补充说道，能耗是德国造纸行业面临的最大问题之一。 “能源成本对企业以及整个卫生纸行业至关重要，能源成本存在着飞速上涨的风险。 2007年至2012年间，公司范围内的能耗降低了20%，我们致力于在2020年实现再降10%的目标。 在这个行业领域，无论从成本结构还是可持续发展角度来看，能源问题都具有重要性。 即使我们持续关注能效的提升，在未来，我们仍需要将能源成本保持在合理水平。” 公司希望在欧洲市场实现有机增长，但在Zeiler看来，过去数年间欧洲市场的增长率仅为1%，要实现这一目标实属不易。 他认为，虽然德国的消费虽然增长缓慢，但起码还在增长，而行业面临的最大的问题之一在于： “德国卫生纸市场的参与者众多，但市场需求却相当疲软。 在自有品牌占据优势地位的情况下更是如此。” 对于行业而言，挖掘消费增长点至关重要，推出满足消费者日常生活所需的新产品就是一种途径。 “欧洲国家的人均消费水平各异。 例如，瑞士和英国的消费水平相对较高，而波兰的年人均消费水平则刚刚超过7000欧元。 德国的消费水平在欧洲平均水平之上，但相较于英国和美国，德国的消费水平仍存在巨大的提升空间。” 他补充道：“我们当然关注有机增长，这是我们的一大核心要务，在这方面公司需要进行投资。 公司新近投资5500万欧元在Metsä Tissue位于波兰的Krapkowice造纸厂新建两台造纸机，一条居家外产品加工流水线，并扩展了加工和仓储设施。 此举同时还提高了能源效率。”...

Since the SCA purchase of G-P's European tissue business mill manager Brend Bichbeimer has met the 'biggest challenge' of a rapid change from a focus on forestry to hygiene... now he...

The tissue industry faces increasing pressure to make sure its water and energy consumption is environmentally sustainable as well as energy efficient. Here, Sofidel Group tells TW how its adoption of an Environmental Group...

Northwood’s recent acquisitions in the UK’s AfH tissue market has propelled it to the number three spot in the sector. Now with its latest joint venture Northwood & Wepa acquiring the former Georgia- Pacific...

Northwood’s recent acquisitions in the UK’s AfH tissue market has propelled it to the number three spot in the sector. Now with its latest joint venture Northwood & Wepa acquiring the former Georgia- Pacific...

Fabryka Papieru Kaczory is ready to start up its new tissue mill to supply customers as far away as Congo and Haiti. TW meets the independent producer diversifying in a changing market under German influence. By Helen...

With its focus on innovation and sustainability, SCA has taken the top spot in the UK tissue market. TW visits its renowned Manchester mill on the city’s Trafford Park. By Helen Morris, Tissue World...

The Polish economy slowed but never entered in deep recession and now it’s poised again for another leap forward. TW visited one leading napkin producer determined to adapt to market demands...

Successive investment has strengthened Lamix’s hold on the hygiene market. Here the company discusses its market strategy with TW. “The customer is getting richer and richer as Poland has become better off,” says owner Miroslaw Laszko...

With a new business and substantial investments underway, TW meets integrated Indonesia manufacturer Sopanusa Tissue It takes one and half hour drive from Juanda International Airport in Surabaya to reach PT.Sopanusa Tissue....

After a significant sustainability announcement in February that grabbed the attention of the world’s paper industries and media, TW visited APP in Indonesia to get the latest on the company and...

Indonesia-based Sopanusa Tissue has announced plans to create a new company called Sun Paper Source that will double the company’s tissue capacity. In an interview at the company's site near Surabaya in...

Renova is the home of “the sexiest toilet paper on earth” says production director Mario Lopes. TW met the business with the designer products.  “Black toilet paper is an icebreaker,” says Mario...

Sales output tripled in four years as Portugal fights economic downturn  A year and a half is a long time in an economic downturn. When TW first met Fapajal in June 2011,...

Green ambition, niche products and export potential hold the key to not just surviving but thriving through Spain’s economic crisis at LC Paper. “You don’t often see a mill with a philosophy...

Gomà-Camps tells TW how it draws on its history in order to stay one step ahead of the game By Helen Morris, Tissue World editor As tissue plaDuring the steep and winding approach to...

A Tissue World report With a strong influence in the development of private label tissue in the western USA, TW visited the company’s north Las Vegas site to find out how its...

A Tissue World report Cascades' Kingman, Arizona, USA-based tissue converting facility. The approach to Cascades’ Kingman tissue converting site in Arizona in the west of the USA is nothing if not dramatic. Located...