July / August 2013

    行业晴雨表专栏:卫生纸增长大环境报告

    《世界卫生纸》前往日本、巴西、美国西部、土耳其和韩国,重访列入其2012年度国家报告的各家造纸厂,探寻其投资战略的进展。 撰文Helen Morris,《世界卫生纸》编辑   日本,《世界卫生纸》十二月/一月 2012年 Doh-Ei Paper:经济颓势下的产能提升 《世界卫生纸》到访Doh-Ei Paper位于Hokkaido的工厂时,经济形势一片惨淡。日本的居家外用卫生纸(AfH)销量直降6%,而餐巾纸、手帕纸和厕纸数量则减少5%-8%。 与此同时,Doh-Ei Paper表示其战略是具有双重性的:则通过对产品的创新实现当地、其国内及国际销量增加的同时,对新设备进行投资。该工厂生产的面巾纸和厕纸一半为居家外用(AfH)产品,而另一半则是贴牌产品,原料均来自当地的100%可回收纸。2011年4月,该公司订购了由Andritz供应的PrimeDry Steel Yankee,对此前的烘干生产线,即4200毫米铸铁Yankee烘干机进行升级。该机器于2012年5月投产。首席执行官Masashi Kobayashi告诉《世界卫生纸》,自投产以来,该机器在产品质量和节能方面均达到了公司的既定标准。他表示:“金属化和化学涂层能够产生统一的褶皱,获得较好的横向水分剖面。能源方面,良好的热传导效率增大了蒸汽的使用,减少了大量热气烘干。它还改善了烘干效率,提高了机器速度。” Kobayashi补充道,日本卫生纸业市场“正在经历因人口数量下降而导致的市场需求萎缩”。 他认为:“日元的走低拉高了日本的能源成本,但日元贬值同时也可能起到抑制国外产品进口的作用。”他认为贴牌产品的价格也是一个挑战。“由于大型贸易商、杂货店或家居用品中心强大的购买力,我们生产的贴牌产品远远多于国内品牌产品。与此同时,这些零售商却迫使卫生纸行业陷入全面的低价竞争,致使日本国内的卫生纸制造商也在某种程度上过度地竞争,这意味着日本卫生纸行业仍处于严峻的经济环境当中。”     巴西,《世界卫生纸》二月/三月 2012年 Mili:投资与需求匹配 去年《世界卫生纸》到访时,Mili刚刚签署了一份全新Voith Paper VTM 4机器的订单,这是其价值2亿巴西雷亚尔的投资项目的一部分。该公司在圣塔卡特芮娜州、巴拉纳州和阿拉戈斯州都设有造纸厂,目前其MP7项目已经接近尾声。该项目将为Tres Barras-SC单元增产240万吨/年,其中包括五条来自Perini的Time 800生产线。日产能将达到640吨。 Mili项目经理Daniel Signori向《世界卫生纸》透露:“巴西市场对优质卫生纸产品的需求日益增加。他们两层厕纸的销量正呈现上升趋势,目前在南部和东南部地区已占据市场份额的25%,在巴西的其他地区也有明显增长。” 他补充道,整个巴西市场对质量、柔软度和亮度的要求正在不断提高。“大牌企业在这一领域大量注资,在加大产品质量和产量方面的投资意味着行业之间剧烈竞争和对产品水平的不断要求,因此所有企业都必须不断完善,卓越的人力资源管理以及对新技术的不懈追求将成为保持竞争力的关键所在。”   美国西部,《世界卫生纸》四月/五月 2012年 Clearwater Paper:全美制造 在去年四月/五月刊上发表的Clearwater Paper公司运营报告一文中,介绍了该公司的消费品部门如何着力推出“美国最佳贴牌TAD手纸和面巾纸”。仅仅过了一年,在该公司宣布基于Shelby的TAD卫生纸机于12月13日投产后,其贴牌的消费卫生纸产量就已实现大幅提升。 该公司位于拉斯维加斯北部的第二台Clearwater Paper TAD造纸机的升级工程也已经完成,这边工厂主要生产面巾纸、手纸和面纸、餐巾纸以及TAD手纸。工厂经理Gary Blosl告诉《世界卫生纸》:“拉斯维加斯造纸厂业绩保持良好,对公司的整体增长做出了积极的贡献。拉斯维加斯TAD设备升级于去年第四季度完成,除了TAD面巾纸外,还可生产出媲美国国内知名品牌的TAD手纸。” 凭借这一改造,工厂已同时具备生产TAD超级卫生纸和家用面巾纸的能力,根据Blosl的说法,公司认为美国卫生纸市场对这两种产品的需求都将出现增长。 两台TAD设备将迎来全新的机遇,使公司可以在现有国内制造份额的基础上扩大贴牌消费卫生纸业务。 企业还宣布永久关闭其位于佐治亚州托马斯顿的制品加工和分销设施。根据日程表的安排,公司将在今年逐步关闭加工设备,部分运营将持续至2014年第一季度,而此举将对该加工厂的150名员工造成影响。   土耳其,《世界卫生纸》六月/七月 2012年 Hayat Kimya:卫生纸业务积极发展 即使已启用了位于伊朗的第三台卫生纸机,Hayat Kimya积极增长的步伐却从未停歇。公司Pars Hayat Kagit卫生纸厂的投产始于2013年4月26日。纸业集团董事Lütfi Aydin告诉《世界卫生纸》:“在来自Metso和Hayat Kimya的优秀技术人员的配合下,首批出产的卷纸就已经拥有令人满意的品质。第三天,PM的速度已增至1750米/分钟,第五天,每平米15克的面纸就能以2000米/分钟的速度生产。配备全新的先进加工设备后,Pars Hayat...

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