Wednesday, May 8, 2024

Private Label & Brands

    Tissue World Magazine, Special Features: Private Label & Brands

    Retailers are stocking online marketplaces with private label tissue products

    Private Label & Brands Sanna Sosa -
    Sanna Sosa, Principal Poyry, Management Consulting Walmart is the third largest e-commerce retailer in the US, after eBay, with a 5% share of total online...

    Delivery economy – centre store online?

    Private Label & Brands Helen Morris -
    The retail sector is going through a transition. Everything can be purchased by a click of a mouse, or a swipe on an app, and get delivered to your doorstep, including tissue and hygiene products. Major retailers,...

    Private label and brands: Which has the edge now?

    Private Label & Brands Helen Morris -
    By Ron Shirk, industry specialist  Locally and globally, markets are experiencing “retail climate change.”  Relationships are shifting, including the relationship between private label and brands. Presently, three areas stand out where change has...

    National brands investing in e-commerce channels

    Private Label & Brands Sanna Sosa -
    Sanna Sosa, Principal, Poyry Management Consulting National brand manufacturers are also investing in upgrading their e-commerce strategies. Major tissue manufacturer, Procter and Gamble, has reported...

    Millennials, males, and Covid-19: driving the changes in private label tissue demand

    Private Label & Brands Sanna Sosa, Senior Principal, and Sivashankari Bharathi, Analyst, AFRY Management Consulting -
    US women - who drive up to 80% of all consumer purchasing decisions - are traditionally more loyal to national tissue brands. However, with the effects of the pandemic,...

    Impact of a private label orientated business

    Private Label & Brands Helen Morris -
    Have you ever thought about the launch process of a private label Stock Keeping Unit (SKU)? If yes, you may have realised that this SKU was not a new product, but actually it was a follower...

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