Georgia-Pacific (GP) is making investments worth $50m at its Port Hudson mill in Zachary, Louisiana, to grow its retail consumer towel business. 

Investments will include upgrading to increase capacity, improving capability of existing converting equipment, and enhancing internal infrastructure.

Construction has begun on the project with start-up of the lines scheduled for some time in mid-2023. 

The investment will allow for the expansion of GP’s own premium paper towel offerings, as well as supporting the growth of customers’ premium private label brands. 

Vivek Joshi, President of the retail tissue, towel and napkin business for GP, said: “This investment allows us to further leverage the many advantages we have, including our breadth of offerings, excellence in manufacturing operations, commitment to quality and focus on research and development to create products that consumers value.” 

The Port Hudson mill currently operates two paper machines and several converting operations to make bath tissue and paper towels.