Sofidel has further broadened its environmental efforts after announcing plans to reduce 50% of conventional plastic from its production by 2030 when compared to 2013.
The Italian tissue giant said this is equivalent to eliminating more than 11,000 tonnes of plastic from the market every year.
The company has also previously announced plans to generally reduce the thickness of the plastic film used in its production process, an initiative it launched some years ago, as well as introducing new kraft paper packaging, which it said is already present or due to arrive on European distribution shelves.
The commitment begins with Sofidel’s brands, and by the end of 2020 the company aims to have already eliminate the equivalent of 600 tonnes of plastic per year from the product packaging of its main European brands (including Regina, Cosynel, Nalys, Le Trèfle, Sopalin and KittenSoft).
This will mainly be achieved due to the introduction of paper packaging in place of or alongside the existing products.
Luigi Lazzareschi, Sofidel chief executive, said: “This is a consistent and responsible choice by Sofidel.
“A commitment that falls within a broader product innovation and differentiation strategy that we are pursuing.
“A new contribution towards fully sustainable development which intends to meet the growing demand for attention to the environment.”
In Italy, the new Rotoloni Regina line, Rotoloni Regina Eco, will be arriving in supermarkets from July.
This new line, with packs made of kraft paper – a plant-based material Sofidel said is renewable, biodegradable and easy to recycle – instead of standard polyethylene film, joins the traditional range and is manufactured using electricity from 100% renewable sources, generated at the Sofidel production plants.
