Tissue World Magazine

Suavecel has recently purchased two OMET TV 840 lines and one OMET ASV Line for interfolded production.

In addition to the production of tissue paper, the company works as a converter with folded products (napkins, facial tissue, interfolded towels and toilet paper) and rolls (toilet paper, kitchen roll and industrial roll).

The also produces private label products branded Suavecel, which have driven its business growth.

Arménio Leite, Suavecel operations director, said: “Our product range is diverse and allows us to satisfy any market’s request with high quality products and competitive prices.

“Service level and control of the whole production process are fundamental to accomplish this aim: customers are more and more demanding, given the reduced deadlines and the restricted stocks.

“These factors require us to be flexible and to have efficient processes, especially from the logistics point of view: we have one of the largest automated warehouses of the Iberian Peninsula.”

About 60% of the company’s production is exported, with Spain as the main destination. Suavecel also operates in France, the United Kingdom, PALOPs (Portuguese-speaking African countries) and is taking its first steps in Latin America.

Chief executive Nuno Ribeiro said: “We want to expand and consolidate our presence in these and other geographical areas.

“But we believe that there is still room to grow even in consolidated markets like Portugal and Spain, because tissue use, in our opinion, will increase.”

Suavecel was established in 1996, selling toilet paper into Viana do Castelo, Northern Portugal.

In 2013, the company started a tissue converting project and today they have several converting lines with a total capacity of 150,000tpy of folded products and rolls.

It is part of the Ghost group.