Hayat Kimya is showcasing the regional and global reach of its cutting-edge technologies and high quality products at Tissue World Istanbul 2016.
The Turkish tissue giant said it sees the exhibition as “a great opportunity to expand its customer network and communicate its strong and global stance in the roll and tissue business”.
This year, Hayat also introduced the ‘Tissue Sponsorship’ concept for the first time with Tissue World Istanbul.
Through a series of new tissue plant start-ups across the Middle East region, the company has adopted cutting-edge technologies and offers high quality products with competitive pricing strategies.
Celebrating its 10th year in the tissue business in 2016, the company added that it is now the largest tissue manufacturer of the Middle East, Balkans and Eastern Europe, and the world’s 16th largest tissue manufacturer by capacity.
Investments include sites in Turkey, Iran, Russia and recently in Egypt.
Hayat Kimya has customers and consumers in nearly 100 countries across the world.
Its exhibition stand will showcase the milestones of the company in the tissue business from 2006 onwards and will include a number of rolls for exhibitors to examine.