Tissue World Magazine

(News from RISI) SCA is prepared to flex its financial muscles and invest in South America, considering the region’s potential for the development of the company’s portfolio if the right opportunities arise, according to president and chief executive Jan Johansson.

He said: “South America and especially Brazil are growing markets with favourable demographics for SCA’s portfolio.

“Brazil is an interesting and growing market with a large female population and 80% of SCA’s consumers are women.

“Today we are only present in Brazil with SCA’s incontinence care business, under the global brand Tena, but we would like to add some of our other categories as well,” he told RISI.

As stated by the chief executive, the particularities of South America would also make it an interesting region for the development of the company’s personal care and tissue businesses.

“It is often positive if we as a supplier can offer retailers several consumer categories,” he added.