UK-based Accrol Papers and Procter & Gamble collaborate to launch Flash Kitchen Roll

UK-based Accrol Papers and Procter & Gamble have collaborated to launch the latest development of the Flash range of products into the UK market, Flash Kitchen Roll.

Under licence from Procter & Gamble, Lancashire-based Accrol Papers is manufacturing and marketing the three-ply roll, which is available in two sizes – “handy sheets” for quicker jobs and XL sheets for bigger jobs.

Both products come embossed with the Flash name and are FSC-certified.

Accrol Papers said Flash Kitchen Roll is “thicker than established brands for greater strength and absorbency, at a fiercely competitive price.”

Ashley Taylor, Sales and Marketing Director of Accrol, said: “This collaboration with Procter & Gamble represents a major step towards realising our ambitious licensing plans.

“Flash Kitchen Roll is now available in selected stores and, given the iconic status of the Flash brand, will be instantly recognisable to shoppers as it is rolled out across the country in the months ahead.”

Accrol supplies toilet tissues, kitchen rolls, facial tissues, and wet wipes to many of the UK’s retailers.

Flash Kitchen Roll is the first brand licence the company has brought to market.

The Flash brand was established in 1958.