Essity has entered into an agreement to acquire Kenvue’s feminine care business in Brazil for $284m.
The move will strengthens Essity’s position as a market leader in feminine care in Latin America, with the acquisition structured as an asset purchase from certain Kenvue subsidiaries and includes ownership of the Carefree, Sempre Livre and o.b. brands.
Ulrika Kolsrud, President and Chief Executive of Essity, said: “With this acquisition we establish a strong position in feminine care in Brazil and it marks another step in our strategy to grow in our most value-creating categories.
“Brazil represents a significant growth opportunity in hygiene and health, where we already hold a leading position in incontinence products.”
The transaction is subject to regulatory approval in Brazil and other customary closing conditions as well as the completion of the Kimberly-Clark and Kenvue transaction and is expected to close during the second quarter of 2027.
In February 2026, Essity completed the acquisition of the Carefree, Stayfree and o.b. brands in North America from Edgewell Personal Care.
Brazil is one of the world’s largest hygiene markets and the fourth-largest feminine care market.
