Tissue World Magazine, World News

SCA has said it will integrate its business in the Middle East, India and Africa into consumer goods.

The company will integrate its Business Unit MEIA (Middle East, India and Africa) into Business Unit Consumer Goods.

The company said that combining the organisations will help to facilitate best practice within the consumer business.

Magnus Groth, chief executive and president of SCA, said: “This integration provides us with the scale to stay competitive in a region to which we are committed and creates a strong foundation for future profitable growth.”

The integration will be effective as of 1 November 2016.

Business Unit MEIA offers personal care products and tissue in the Middle East, India and Africa.