Tissue World Magazine

SCA is to discontinue its hygiene business in India just four years after entering the market.

It reported net sales for the business of SEK 110m in 2015, the majority of which related to baby diapers. It will be discontinued in the first quarter of 2017.

SCA said that “profitability cannot be achieved within a reasonable timeframe”.

It added the company prioritises growth in selected emerging markets such as China, Southeast Asia, Latin America, Eastern Europe and Russia.

Emerging markets accounted for 32% of SCA’s net sales in 2015.

The total cost of the discontinuation of operations are expected to amount to approximately SEK 350m.