Tissue World Magazine

America’s Clearwater Paper Corporation has boosted its private label consumer tissue offering after it announced its Shelby-based TAD tissue machine started production.

The additional production and distribution capability at Shelby is expected to increase its ultra and premium offerings to existing southern and East Coast customers.

The first finished tonne and converted product was produced on 13 December. Gordon Jones, chairman and chief executive, said: “Construction of all phases to date of the nearly one million square foot facility came in on- time and on-budget.”

Upgrades to a second Clearwater Paper TAD paper machine at the company’s facility in North Las Vegas have also been completed. The enhancements enable the facility to produce TAD ultra bathroom tissue and household towels.

Collectively, the two TAD machines will create new opportunities to expand the company’s private label consumer tissue business around its existing national manufacturing presence.

Linda Massman, president and chief operating officer, said: “The completion of the flagship facility in Shelby fulfills one of Clearwater Paper’s primary business strategies — to focus on growing the consumer products segment of the company.

“Combined with the recent upgrade at our North Las Vegas facility, these two important projects have helped Clearwater Paper achieve our goal of a coast-to-coast manufacturing footprint focused on best serving our private label customers.”

Clearwater Paper manufactures quality consumer tissue, away-from-home tissue, parent roll tissue, machine glazed tissue, bleached paperboard and pulp at 15 manufacturing locations in the U.S. and Canada.

It is a premier supplier of private label tissue to major retailers and wholesale distributors.