Tissue World Magazine
Alexandra Stuthridge, Technical Business Manager, BioProducts Institute (BPI)

Cascades PRO has announced its commitment to new product launches and innovation after it said that 20% of its sales will come from innovation by 2020.

The move is part of an 11-month complete rebranding process, which has included the launch of new Tandem Interfold Dispensers and the opening of its converting facility in Oregon, USA.

The company has also created a new innovation team that focuses on tissue and packaging.

Thierry Trudel, VP of marketing, communications and innovation, Cascades Tissue Group, said: “With our customer-centric approach, we are using all of our tools and market insights to develop a variety of new products that add value, better serve our customers’ needs and, ultimately, help them succeed.”

Previews on forthcoming innovations will begin in 2018.

The Cascades PRO business unit is part of Cascades Tissue Group. It offers hand towels, bath tissue, napkins, kitchen roll towels, facial tissue, wipers and dispensers.