Tissue World has officially launched the ‘Tissue Mill Awards’ to recognise exceptional environmental awareness and marketing excellence by tissue mills across America.
Showcase your talent and product excellence to your peers and the industry at large.
The initiative by Tissue World magazine will celebrate and recognise years of tissue paper production and innovation by mills across North, Central and South America.
It will be launched for the first time at Tissue World New Orleans in March and any mill from this region selling tissue products into the American marketplace can apply.
There are two awards, both of which will have a winner. Winners will receive the award during the Awards Ceremony at the Tissue World New Orleans Gala Dinner, held at Pat O’Brien’s on 14 March.
THE TWO TISSUE MILL AWARDS ARE:
1. Best US Marketing Strategy Award
Tissue World magazine will look at a tissue mill’s marketing campaign for a single tissue product. This can describe any tissue product: from an innovative Away-from-Home toilet roll to a smart and niche printed kitchen towel. Submissions should go into as much detail as possible in terms of the product’s design and marketing strategy to outline what makes it so special.
The winner will be selected based on the following criteria:
- Best marketing one-liner! There are big points to be gained here. Is your marketing one-liner funny, smart, or encouraging the consumer to be environmentally aware? Tell us what line you are using to market your product and why you chose it;
- General marketing innovation – what you have done to market your product and why it has worked;
- Online presence – how you have marketed your product online and what examples do you have;
- Originality/uniqueness – why and how your product is an original product;
- Design – what new technical developments have been made;
- Evidence of sustainability – any environmental improvements, certifications at the mill, etc;
- Fun and creativity;
- The potential for long-lasting impact.
2. Most Energy-Aware Mill Award
This is a tough and competitive category. The winner will need to stand out in terms of their sustainability efforts, how successful their energy reduction actions have been, as well as demonstrating how they have implemented a pioneering sustainability initiative at their mill.
The winner will be selected based on the following criteria:
- What energy/sustainable initiatives have you implemented in the past two years and what proof you have of how successful they have been;
- What environmental certifications you have;
- How becoming more energy-efficient has made your company leaner and more productive;
- Environmentally-friendly products – provide two examples and elaborate on why they should win this category.
ENTRIES:
1. A 500-word (maximum) summary explaining how the campaigns (marketing or energy-aware) were completed, the equipment and marketing used, challenges posed, as well as details on the criteria for each entry.
2. Any visual material that will help with judging, i.e. good quality photographs or videos of the products and of the digital marketing efforts, environmental certifications etc.
3. All entries have to be submitted by February 20, 2016.
For more information go to: https://www.tissueworld.com/
