Wausau Paper has started a process to identify “strategic alternatives” for its paper segment that will position its focus on the growth of its tissue business.

It recently began the start-up phase of a $220m tissue capacity investment at its Harrodsburg, Kentucky site.

The project will “accelerate the growth of its tissue segment” and further establish its green leadership position in Away from Home tissue markets through improved product performance and new premium recycled products.

This follows the exit from its print and colour business in early 2012 when it narrowed the focus of its paper segment to specialty products with leading domestic and global positions in food, industrial and tape markets.

Hank Newell, president and chief executive, said: “Our tissue Segment has demonstrated strong profitability and exceptional growth over the last decade.

“We believe our shareholders’ interests will be best served through a singular focus on successfully marketing the capacity and capability of our new tissue machine and sustaining the historically strong growth and profit performance of our tissue business.”

Wausau Paper produces and markets specialty papers for industrial, commercial and consumer end markets as well as a complete line of AfH towel and tissue products.

The company is headquartered in Mosinee, Wisconsin.