'Nicky Defend': Sofidel's latest product targets the AfH and At-Home markets

Sofidel has targeted the consumer and hygiene market with the launch of Nicky Defend, a disposable tissue paper towel with antibacterial lotion.

The product has been specifically developed to “guarantee proper hand hygiene and cleanliness at home”, the company said.

It contains an antibacterial lotion and is 100% biodegradable.

Sofidel said: “The issue of hygiene is one of the group’s key concerns, especially now that the Covid-19 pandemic has focused everyone’s attention – thanks to the efforts, among others, of the WHO and public health authorities worldwide – on the importance of using disposable paper products to ensure proper personal hygiene and cleanliness in the workplace and at home.”

It added that as disposable paper towels are now making their entrance into homes, and the AfH market through public spaces and workplaces, offering “a soft, strong and absorbent alternative to fabric towels for drying the hands”.

“Disposable antibacterial towels are designed to retain the germs and bacteria present on wet hands and prevent them from multiplying, and the special interfolded dispensing system allows the towels to be taken out one at a time, protecting the product against external contamination. It actually represents an effective way of further raising the level of personal hygiene and cleanliness at home.”

Nicky Defend towels use DissolveTech technology and dissolve in water like normal toilet paper.