Essity has launched its first toilet paper product – Zewa – using straw into the German marketplace.
A spokesperson for the company said the move makes Essity “the first brand manufacturer in Europe to offer toilet paper with straw – with the same high quality”.
The product uses straw leftover from local agriculture at the company’s Mannheim plant. It quickly grows back quickly and can be processed into cellulose.
The complete Zewa range contains a straw pulp content of at least 10%, which according to the manufacturer makes Essity “the first company in Europe to use a residual product from local agriculture in industrial production in order to improve the carbon footprint of its products across the range”.
Ingolf Braun, Vice President Sales & Marketing Region Central & East Consumer Goods, Essity, said: “For Zewa with straw, we process a low-carbon raw material in a state-of-the-art, energy-efficient facility. “This brings us closer to our goal of working climate-neutrally by 2050 and makes the everyday lives of our consumers more sustainable.”