Essity’s Zewa range contains a straw pulp content of at least 10%

Essity has launched its first toilet paper product – Zewa – using straw into the German marketplace.

A spokesperson for the company said the move makes Essity ‚Äúthe first brand manufacturer in Europe to offer toilet paper with straw – with the same high quality‚ÄĚ.

The product uses straw leftover from local agriculture at the company’s Mannheim plant. It quickly grows back quickly and can be processed into cellulose.

The complete Zewa range contains a straw pulp content of at least 10%, which according to the manufacturer makes Essity ‚Äúthe first company in Europe to use a residual product from local agriculture in industrial production in order to improve the carbon footprint of its products across the range‚ÄĚ.

Ingolf Braun, Vice President Sales & Marketing Region Central & East Consumer Goods, Essity, said: ‚ÄúFor Zewa with straw, we process a low-carbon raw material in a state-of-the-art, energy-efficient facility. ‚ÄúThis brings us closer to our goal of working climate-neutrally by 2050 and makes the everyday lives of our consumers more sustainable.‚ÄĚ