Green Hygienics has launched a line of 100% tree-free, bamboo-based products under its Sensational® and Clearly Herbal® brands.
The Green Innovations subsidiary said the bamboo products include bath tissue, facial tissue, paper towels, napkins, and copy paper.
Philip Rundle, chief executive of Green Innovations, said: “Bamboo is becoming a popular alternative to trees due to its sustainability, affordability and global availability.
“Kimberly-Clark announced last Autumn that they are projecting a significant change to bamboo-based products by 2025. We are introducing our line in 2013.”
The company is bringing 100% tree-free bamboo-based consumer tissue products to the North American market; a market valued at an estimated a $21.6bn.
It has approximately $1.4m in products being manufactured and being received in September 2013. These products will be available to retailers immediately.
Jeff Thurgood, VP of sales of Green Hygienics, added: “Being first-to-market with our products that offer the consumer and the merchant the option to be eco-friendly is a huge advantage.
“We feel it could rapidly become our highest demand product and provide significant revenues to the company.”