Tissue World Magazine

Georgia-Pacific (GP) is to boost its private label branded capacity with a $400m investment in its GP Consumer (retail) tissue and towel business.

Funding has been approved for a through-air-dried (TAD) paper machine, converting equipment and infrastructure work.

The investment will be made in the eastern United States, although a final decision on the location is yet to be announced.

Start-up is projected for 2019 and will support further growth for customers’ private label brand products.

Fernando González, president, GP Consumer business, said: “This investment demonstrates our commitment to GP Consumer’s current and potential customers who plan to grow their premium private label towel brands, as well as to expand GP’s own Brawny premium paper towel brand.”