Cascades has targeted the consumer market with the launch of a range of household tissue products.
Consisting of three varieties of toilet paper and two varieties of paper towels, the products will gradually replace the current generation of their Cascades counterparts.
The brand-new line of household paper products include Cascades Fluff and Cascades Tuff.
Mario Plourde, Cascades president and chief executive, said: “Cascades is launching a line of toilet paper and paper towels that is among the softest and strongest on the market, while maintaining all of the green properties our products are famous for.
“This will give consumers the comfort and performance they’re looking for in a product, while protecting the environment.”
Cascades Fluff toilet paper and Cascades Tuff paper towels are now available in grocery stores and pharmacies in Québec as well as in many stores across Canada.