Tissue World Magazine
Alexandra Stuthridge, Technical Business Manager, BioProducts Institute (BPI)

Cascades Tissue Group has extended its Cascades Moka line with the launch of what it claims is the first-ever unbleached, 100% recycled beige facial tissue.

The company said the single-use paper product eliminates chemical whitening. It is made of a pulp mix composed of 100% recycled fibre, 80% of which is post-consumer material and 20% recovered corrugated boxes.

Its production is also offset with 100% green-e certified renewable wind electricity and releases a minimum of 30% less greenhouse gas than what is used in traditional white recycled tissues.

Ultimately, it offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that’s commonly associated with manufacturing a single-use product.

A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25% reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades’ 100% recycled fibre facial tissue.