North America’s Kruger Products has introduced the rebranded Kruger PRO, which it said aims to align the company’s AfH division with the company’s overall vision.
As part of the rebrand, Kruger PRO will also introduce some of its consumer brands into the AfH category.
Starting in early April, customers will have access to Cashmere and Scotties in Canada, and White Cloud in America.
Stephen Blythe, Vice President, Marketing, said: “With Kruger PRO’s updated positioning focused on making business more comfortable, we’re excited to highlight our deep understanding of our customers’ needs and the trust they place in us to deliver.”
The company’s White Swan brand is also undergoing a revamp and its packaging will feature an updated logo, green colour palette and elegant, nature-inspired imagery.
