First Quality has signed a definitive agreement to acquire Henkel’s retailer brands business in North America.
The company said the acquisition enhances its existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories.
Additionally, it will result in the creation of a new division – First Quality Home Care Products – that will operate as a stand-alone business within the First Quality Group of companies.
Jim Dodge, Chief Financial Officer of First Quality Enterprises said: “Adding detergents, fabric finishers and dishwash categories to our existing portfolio will enable us to offer a greater array of products to our customers and provide them with additional synergies, benefits and innovation.”
The acquisition is part of First Quality’s ongoing commitment to reinvestment in response to growing customer demand for affordable, high-quality store brand products.
Last year, the company announced investments across several of its existing product categories, including over $400m in its baby care division as well as investments to expand its adult incontinence manufacturing capacity by over 25%.
