Billerud has introduced a machine glazed kraft paper especially adapted for wrapping toilet and kitchen paper rolls.
The company said the wrapping is renewable, recyclable and biodegradable, and can also “endure tough handling as good as any PE plastic.”
This is due to the wrappings’ long virgin fibres, which the company said show that the new paper has just as much resilience as PE plastics.
Danevert Åsbrink, Senior Director Product Management at Billerud, said: “With this paper solution we make it easy for brand owners to switch from plastic to paper wrapping, without having to compromise on performance.
“It provides customers an opportunity to grow business by meeting new consumer demand through renewable and innovative applications.”
