Tissue World Magazine
Alexandra Stuthridge, Technical Business Manager, BioProducts Institute (BPI)

The wonderfully modernised Miami Beach Convention Center was the fitting setting for Tissue World’s double celebration – our 25th Silver Jubilee anniversary as the global industry’s leading tradeshow, and the opening of North America’s largest tissue exhibition and conference … the 9th edition in the US.

More than 200 exhibitors and a total of 1,687 participants from 69 countries met in Miami in March.

The tradeshow floor spanned an impressive 125,000-square-feet and the new-look conference hosted 307 delegates in a variety of talks and deep-dive sessions of targeted intelligence gathering aimed at navigating the challenges of the year to come.

Some 53 expert speakers from across tissue’s value and supply chains shared industry insights and expert knowledge.

The theme was crucial to every business looking to boost margins – “When Best in Class isn’t good enough: Identifying hidden dynamics to optimise business performance.”

Key topics included business drivers such as shifts in global trade, big-data integration, economic and population trends.

Delegates also had the chance to arm themselves with Tissue World Magazine’s state-of-the-nation “Focus Report: USA” supplement, an in-depth analysis of economic, M&A, demographic, cultural, political and energy trends in the North American tissue market.

Miami was a truly global affair: companies attended from Brazil, Canada, China, the Czech Republic, Finland, Germany, India, Indonesia, Israel, Italy, South Korea, Lebanon, Mexico, Portugal, Republic of Serbia, Spain, Sweden, Turkey, the United Kingdom and the United States.

Representatives from an impressive range of companies showcased their latest products and technologies.

Our gala dinner at the grand Temple House was held in conjuncture with the announcement of the prestigious TWM Mill Awards.

Miami 2018 was one important part of Tissue World’s global reach; twenty-five years on from our launch our portfolio of trade shows and conferences embraces the Americas, Europe, the Middle East and Asia.

It was a special event in Miami – a great start to a unique year for TW and our industry friends across the world.

Tissue World Miami Awards! Essity, Cascades Pro and Resolute take home TWM Mill Awards; BBA Biotech named Most Sustainable Exhibitor

Tissue World has awarded Essity, Cascades PRO, Resolute and BBA Biotech with a variety of prestigious awards during Tissue World Miami 2018.

Announced at Tissue World Miami’s gala dinner held at the Temple House, the winner of the Best Tissue Marketing Strategy category was awarded to Essity, while Cascades Pro was the runner-up.
Resolute Forest Products won the award for the Most Energy-Aware Mill Award.

Essity gained the Marketing Strategy Award for its communication programme in support of the rollout of its Tork PeakServe towel dispenser that is designed to meet the needs of high-traffic washrooms.

The company analysed the needs of consumers through market research; starting from customer insights instead of technological and production capacities, and using primarily online and digital channels it took a long-standing product — the hand towel — and gave it a new angle with added customer benefits, using the latest technology.

Cascades Pro took the first runner-up award in the marketing strategy category for its rebranding effort that created a new company name and tagline.

From Cascades Tissue Group, the company rebranded to Cascades Pro.

The winning marketing one-liner is “All clean. All good.” (“Tout beau. Tout proper.”).

The rebranding effort was anchored by a redesigned website and marketing video that tout the company’s commitment to helping people feel good with proven hygiene solutions.

Resolute Forest Products – Calhoun pulp, paper and tissue operations – was recognised by the Mill Awards judging team for its significant investments in green technologies and for moving from coal to natural gas power.

Since 2015, the company has invested over $400,000 in a continuous pulp digester and wood chip processing equipment at its Calhoun operations which resulted in resulted in significant energy improvements and efficiencies.

Resolute’s efforts have resulted in energy savings of 1.15 million GJ — equivalent to the amount of electricity used by 36,000 homes in a year.

The mill has also achieved a 73% reduction in emissions since 2000 — a full 8% more than its projected goal of 65% fewer emissions.

The Tissue World Sustainability Award was awarded to BBA Biotech for having the most eco-friendly booth at Tissue World Miami 2018.

Exhibitors were polled to see how well they incorporated sustainability best practices into the design and transport of their stand before, during and after the event.

The judges assessed the approach exhibitors took to eliminating, reducing, reusing and recycling stand material, collaterals, energy, waste, transport and food.

BBA Biotech designed their booth to be reusable and adaptable for future exhibitions. The design also emphasised lightweight materials to reduce the carbon imprint of transport. Magnetic and metal structures were employed to eliminate using tape and adhesives to erect the stand, and the company reuses the booth furniture, transporting it to different shows.

As much as possible, BBA Biotech used materials originating from sustainable, ethical and fair-trade sources.

The Italian biotechnology company has focused on bio-based applications for a decade.

Judges said it promotes environmentally-friendly technologies with an array of products that provide an alternative to traditional chemistry.

For those who couldn’t be there, and for those who could, Tissue World magazine will carry an extensive summary of key issues discussed during the Miami conference in this May/June issue.