Accrol Group has become the first UK-based tissue converter to offer a plastic-free option on all its toilet roll, kitchen roll and facial tissue products.
The company said the products are commercially viable as well as being environmentally-beneficial, and are now being offering to its major discounters and grocery retailer customers.
Gareth Jenkins, chief executive of Accrol, said the move has been driven by high profile campaigns highlighting the environmental impact of plastic waste, such as Sky Ocean Rescue, Ocean Recovery Alliance and Clean Seas.
He said: “We were determined to offer our customers and, ultimately, shoppers a viable paper wrap alternative.
“This packaging is now available to all our customers. We are determined to lead the tissue industry in the UK and will achieve this by listening closely to our customers and reacting rapidly to their changing needs.
“I hope that our commitment to offering plastic-free tissue products and reducing the impact of the industry on the environment will encourage others in our sector to follow suit.”
He added that each year 400m tonnes of plastic is produced of which 40% is single-use.
More than eight million tonnes of plastic enter the world’s seas each year, with most of that coming from land.
Accrol Group Holdings is based in Lancashire, UK, and supplies toilet rolls, kitchen rolls and facial tissues, as well as other tissue products, to major discounters and grocery retailers.