Georgia-Pacific (GP) is investing $90m at its Crossett, Arkansas, mill to continue growing its retail consumer tissue business.

The investment at the Crossett mill will add 50 new jobs and will increase converting capacity for high quality bath tissue, including Georgia-Pacific’s valued Angel Soft brand. Initial production from this investment is expected in 2026.

By the end of this project, Georgia-Pacific will have invested more than $250m at Crossett since 2019.

Vivek Joshi, President of the Retail Tissue, Towel, and Napkin Business for GP, said: “This investment is a clear indication of our focus on growing our premium tissue business and creating products that consumers value.”

The Crossett mill makes bath tissue for the consumer market, and currently employs more than 400 team members.