“FHH is prepared and determined to continue moving forward,” James Michael Lafferty, Fine Hygienic Holding’s Chief Executive

Fine Hygienic Holding (FHH) has installed a Gambini-supplied converting line at its Abu Dhabi plant as part of a $136m investment project in the UAE.  

The $8.2m converting project joins investments in the paper mill, converting facility and warehouses, and will upgrade production in the toilet and kitchen towel categories, enabling FHH to “provide consumers in the region with higher quality products”, and also offer different embossing patterns on the toilet paper and paper towels products. 

The machine incorporates AIR MILL technology and a process which reduces pulp and paper while improving the quality of the products. 

James Michael Lafferty, FHH’s Chief Executive, said the investment helps the business further differentiate its products from competitors, deliver premium, value-packed products across the GCC markets. 

He said: “This investment is the latest example of FHH’s dedication to innovation and production excellence, highlighting the company’s bold commitment to investment in quality products in spite of the Covid-19 pandemic which has impacted business growth all over the world. 

FHH’s Gambini-supplied converting line enables it to change embossing patterns on its products
FHH’s Gambini-supplied converting line enables it to change embossing patterns on its products

“Where others have scaled back or halted investments, FHH is prepared and determined to continue moving forward and face this obstacle head-on, while keeping in mind the future of the world after the Coronavirus crisis has been resolved. 

“We are here to stay and committed to our investments in innovative technology to upgrade our products to give our consumers even greater quality and value, and differentiate the Fine brand across all markets we operate in.” 

He added that the company’s consumers across the Gulf Cooperation Council (GCC) market are highly educated in terms of their purchasing habits: “When our customers buy hygienic products, they look for the highest quality and best standards, in terms of sterilisation, cleanliness and performance, which is why we are proud to be bringing one of the most advanced machines in the industry that will not only serve our customers in terms of offering high-quality products, but will also give them more value than ever before by allowing them to use toilet paper and paper towels effectively.” 

The upgraded toilet paper and paper towels have launched in the UAE and across GCC markets and Levant. 

Read this November/December TWM’s Middle East Regional Report for a full interview with Fine Hygienic Holding’s Chief Executive James Michael Lafferty.