Tissue World Magazine

Procter & Gamble (P&G) has launched the Charmin Forever Roll – a month’s supply of toilet paper in one giant roll – in the United States.

The product holds 850 sheets of toilet paper and promises to enable customers to:
• Go up to one month before changing Charmin Forever Roll;
• Made of 2-ply Ultra Soft toilet paper;
• Comes in a 12” diameter size priced at $9.99.

A spokeswoman for P&G said: “The Charmin Forever Roll was created to solve the ever-common hassle of constantly needing to change the toilet paper roll.

“85% of US adults agree that walking into a bathroom that has an empty toilet paper roll is one of the most frustrating bathroom scenarios.

“The Forever Roll is designed to last up to one month so people can focus less on changing the roll.

“People can also subscribe for automatic delivery and save 20 percent. The Charmin Forever Roll is available exclusively online through shop.Charmin.com, and is currently only shipping within the United States.