Tissue World Magazine

Green Hygienics is set to launch an exclusively licensed line of tree-free bamboo-based bath tissue. 

The Green Innovations subsidiary said it will be the first ever tree-free bamboo fibre-based toilet paper products available in the North American market. The new products will be sold under the GHI “Sensational” brand. 

Philip Rundle, chief executive of Green Innovations, said: “The bath tissue market in North America is absolutely enormous, valued at an estimated $21.6 billion annually, and we feel that tree-free bamboo is going to quickly establish itself as the fastest growing and highest margin component of the industry.

“Our supply partners are at the cutting edge of the manufacturing capabilities that make these eco-friendly products possible on a global volume scale. We feel it could rapidly become our highest demand product and provide significant revenues to the company.

GHI is currently finalising samples and packaging for the North American market and expects to be offering product to wholesalers and retailers in less than two months time.

Green Innovations, through its wholly-owned subsidiary Green Hygienics, is the exclusive licensed North American distributor of American Hygienics Corporation’s 100% tree-free bamboo-based product line, including personal care and paper-based goods.