Fruits of a smart marketing strategy

Japanese designers are never afraid to turn stereotypes on their head if it makes for a sale. Their latest idea means we can once again celebrate style genius.

Fruits Toilet Paper off ers orange, watermelon, strawberry and kiwifruit packaging around 2 ply rolls. Brilliant.

It’s the brainchild of design studio Latona Marketing and has been introduced in over 50 media outlets, including TV stations, magazines, and websites in 23 cities across 19 countries.

Designers Latona Marketing told TWM: “The conversion of spherical fruit into cylinder shapes. The fruit shapes do not actually exist, and it makes people wonder about whether they are real. This is achieved through the eff ective use of the fruit cross-sections.

“Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions.”

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