Portugal’s the Navigator Company has launched gCELL, a brand for its pulp portfolio.
The gCELL portfolio serves a range of applications including tissue, printing and writing papers, packaging papers, decor and specialty papers.
Navigator’s fully integrated mills provide full production control, which the company said “helps to ensure consistent quality across the entire value chain.”
João Escobar Henriques, Global Pulp Sales Director at The Navigator Company, said: “gCELL represents a natural evolution of our pulp business. By creating a dedicated brand, we are reinforcing the unique value of our fibre and strengthening our connection with customers.
“gCELL reflects our commitment to delivering high-performance, sustainable solutions that help optimise processes and enhance end-product quality.”
The unique properties of Navigator’s pulp deliver outstanding performance across these
Navigator said its eucalyptus globulus fibres are sourced from sustainably managed forests, and the pulp is produced from responsibly sourced, deforestation-free raw materials.
The company’s certified managed forests are covered by FSC and PEFC.
Navigator works to ensure the sustainable use of soil and forestry resources and has set the goal of cutting direct CO2 emissions from its industrial complexes under the EU ETS by 86% by 2035, compared with a 2018 baseline.
