Tissue is now starting to be offered in paper pack by many players, however, there is hardly anyone full packaging line in continuous usage for this; it is only a niche, a token of environmental concern but an important signal for the consumers.
When it comes to the consumer perception, paper is more obviously and clearly ‘sustainable’ – you can see on the shelf it is something ‘natural’ and something new. The main motivation for paper packing may well be in the marketing; it is difficult to see that any producer imagines this to become the standard any time soon. Some paper packing available does not impact the global ‘plastic ocean’ problem but it shows the importance of
sustainability issues in the company and is very important for the company image.