Tissue World Magazine

SCA has announced the availability of its most luxurious line of high-end hand towels.

Featuring an embossed leaf throughout, the company said the hand towels are soft, strong, and smart – designed to match customer expectations for Class A office buildings, fine dining restaurants, and other top-end establishments.

Joe Russo, SCA vice president sales and marketing, AfH professional hygiene North America, said: “The leaf design represents quality you can see and feel – and people will notice the quality of these towels.

“We know that for our customers, every impression counts, which is why we used a leaf to reinforce their high-end image and provide a luxurious experience, even in the restroom.”

The company said the high-end hand towels “offer superior softness and comfort”.

“The towels are strong – individual towels don’t break apart and are more absorbent, so they dry hands faster and require fewer per use.

“In addition, they’re smart – with one-at-a-time dispensing, renewable and recycled content, and fewer towels needed per visit, they reduce overall paper usage and restroom clutter.”

Several of the products are also FSC certified.

Russo said: “Our customers have been asking for a high-end line – products that complement their image and offer a superior restroom experience.

“This new high-end line offers a premium product to address those needs, and we are confident it will open new market opportunities for SCA in North America while providing our customers with a broad line of paper products to meet their end-user needs.”

There are nine paper varieties and six dispensing options, including the new Tork Xpress Countertop dispenser.

They are offered in three colours, white, black and stainless steel, and the Xpress dispensers are designed for high-end restrooms.