Kimberly-Clark Europe has finalised the purchase of four TouchMax embossers supplied by Gambini.
The company has invested in three TouchMax Large versions and one standard version.
It said the embossers “significantly modernise” its facilities because the technology “offers the maximum flexibility in relation to the paper used”.
TouchMax is a patented technology provided by Gambini and the supplier said it “provides an extraordinary flexibility during product changeover and multiplies the marketing opportunities related to the possibility of achieving different embossing patterns”.
Due to the five steel embossing rolls on board with automatic change in three minutes, the TouchMax allows different pattern designs from branded products and Private Label products.
It also offers exclusive embossing patterns that characterise products and give them more value.
A spokesperson for Gambini said: “This is a real advantage for converters, since with a single embosser they can now extend their offer without affecting efficiency and productivity, being able to schedule a real-time production.
“Embossing tissue products is an increasing trend in Europe, where mature markets experiencing an increase in Private Labels stand alongside developing markets where the definition of quality is undergoing a rapid change.
“Flexibility during the production stage is a key aspect for all companies that need to differentiate their products to face the challenges imposed by the current competitive scenario.”
The flexibility of the TouchMax is said to guarantees a consistent high quality of the finished product and high levels of safety since the configuration of the rolls chosen happens without operator intervention in the machine.
It also allows for the independent configuration of the embossing on the upper and bottom webs to achieve different rolls for different technical type of embossing, diameter (even with the same amount of paper) and appearance, satisfying the demands for differentiation requested by customers and consumers and the needs of optimisation and continuity of production.
Kimberly-Clark Europe bought its first line from Gambini two years ago when a Flex 700 line with TouchMax embosser was installed at the tissue producer’s Romagnano Sesia (NO) mill in Italy.