Hayat Kimya – the FMCG company of Turkish conglomerate Hayat Group – has launched a sales and marketing subsidiary in Pakistan.
The investment includes the introduction of tissue brands Papia and Familia into the market and will also include a future manufacturing premise.
Hayat Kimya is headquartered in Turkey and has nine subsidiaries across the globe, including Pakistan.
Chief executive M. A. Kiğılı said: “Hayat Kimya has great confidence in Pakistan. Following our initial investment there we project to continue our investment of $150m.
“We believe everyone around the world has the right to access good quality products. Therefore, we offer the same Hayat quality as in Turkey, to Pakistan.”
Hayat Pakistan general manager Erdem Dumanoğulları added: “We will do our best to deliver the accumulated experience, high-quality, high-technology products brought by Hayat.”
The company has also launched its baby diapers brand Molfix into the market.
Hayat Kimya has operated in the FMCG industry since 1987, manufacturing goods in hygiene, tissue and home care categories.