Vietnam is a case study in the emerging powerhouse of global tissue.
Its geographical location alone, central in the Association of Southeast Asian Nations – ASEAN, identifies its potential. Various other statistics confirm the region’s importance; over 660m consumers, the world’s third-largest market, at 11% annually the world’s fastest-growing market, this year projected to reach $29.64bn.
Vietnam has its own set of impressive figures. TWM’s Country Report sets them out. The growth has been powered by rising incomes, wider hygiene awareness, expanding healthcare facilities, e-commerce, better infrastructure, increased superstore presence, and a consumers’ liking for boxed facial tissue and stylised café and dining experiences … hence TWM’s cover image.
Ken Kimura, Chief Operating Officer at market leader Saigon Paper, explains how tissue is growing in Operations Report. Consumption has more than doubled in nine years to 2 – 2.5kg per capita. In city regions, it has potential to reach 6 – 8kg.
Informa Connect will open this market to the global industry at a two-day tradeshow and conference at the stunning 5-star Equatorial Ho Chi Minh City on 25-26 November. Tissue World is the knowledge-driven global meeting point for the industry where key players come together to tackle real-world challenges, source next-generation innovations, conduct business, and shape the future.
As recycling of fibre increases, the stickies problem needs to be addressed
A team at Kemira has launched a new technology to tackle the problem resulting from the increased use of recycled fibre … the degradation of fibre quality. Hydrophobic contaminants – stickies – lead to operational inefficiencies. In the manufacturing process remedies to date have been multi-component. In Chemicals: Technical Theme, the team outlines its solution … a single, targeted chemical addition, an amphoteric polymer technology.
Tariffs stalled the rise of bamboo in North America – will it rise again?
Industry analyst Greg Grishchenko charts the unlikely prospects, the dramatic rise, and the sudden fall of the “marvellous grass” in the US in ExitIssues. Four years ago, the evidence suggested it would not have much impact, only for “countless brands of bath tissue, kitchen towels and napkins made of bamboo” to appear. Then came the Trump tariffs. By April this year packages of bamboo toilet paper had mostly vanished from US shelves. He examines what happened.
Quote of the Edition?
Chief Executives face varying challenges. Few face the scale of problems faced by Iurii Golovchenko at Ukraine’s Kyiv Cardboard and Paper Mill: “Enemy missile attacks … shelling completely destroyed Trypillia TPP, the largest power plant in Kyivska oblast … constant blackouts.”
He describes the company’s resilience in MarketIssues.
