Kimberly-Clark (K-C) has exited the Kleenex consumer facial tissue business in Canada but confirmed its Kleenex professional facial products and Kleenex consumer hand towel products will remain in the market.
The Kleenex consumer facial tissue business was removed from Canada as of August 2023.
Todd Fisher, Kimberly-Clark Canadian Vice President and General Manager, said the decision “was incredibly difficult for us to make”.
He said: “We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business.
“This decision is one that will allow us to shift our resources to better focus on other brands in Canada and meet the needs of our consumers with continued innovation and value.”
The company’s Kleenex professional facial products and Kleenex consumer hand towel products will remain in the Canadian market as well as other brands including Cottonelle, Viva, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites.