Georgia-Pacific's ground-breaking ceremony at its Broadway plant was held on 20 July, 2022.

Georgia-Pacific (GP) has officially broken ground on its $500m expansion project in Green Bay, Wisconsin.

Investments include building a new paper machine using TAD technology and adding associated converting equipment and infrastructure.

The improvements will allow the expansion of GP’s premium brands and support the growth of premium private label brands.

The project was announced in December 2021 and is expected to be complete in 2024. Once up and running it will significantly enhance the company’s retail consumer tissue and towel business.

Christian Fischer, GP President and Chief Executive, said: “This truly is an investment in our customers and consumers who value the quality of our products.”

The Green Bay Broadway mill currently operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins, and facial tissue for retail and AfH use.

The capital investment at GP’s Green Bay facilities has totalled more than $700m since