Kruger Products has launched its Bonterra range of tissue products into the Canadian market.
The company said the range was “an innovative and sustainably focused line of household paper products”.
It said: “As sustainability continues to become a greater priority for Canadians, Bonterra is offering them our new, more environmentally conscious option to meet their needs while doing something small, but impactful at the same time.”
Rolling out to stores nationwide, Kruger Products said the brand is an environmentally-focused range of At-Home bath tissue, paper towel, and facial tissue were created “to inspire Canadians to purchase more products made from responsibly sourced materials in plastic-free packaging”.
According to Kruger Products the range is made from 100% recycled paper with FSC-certification, wrapped in plastic-free packaging (recyclable paper wrap and cores for bathroom tissue and paper towels, and recycled and recyclable cartons and sleeves for facial tissue), has carbon neutral manufacturing, and is Canadian made.
Susan Irving, Chief Marketing Officer, Kruger Products, said “We know that our Canadian consumers want to do their part for the environment, but it’s difficult for them to see how their efforts are having an impact.
“That’s why we wanted to develop a unique brand that is sustainably focused and speaks to their needs.”
The range includes Bonterra Bath Tissue, Bonterra Paper Towels, and Bonterra Facial Tissue.