Ulrika Kolsrud has been announced as Essity’s new President and Chief Executive

Ulrika Kolsrud – currently President of Essity’s business unit Health & Medical – has been announced as the company’s President and Chief Executive.

Kolsrud will assume the position on 1 June 2025, when she will take over from Magnus Groth, who earlier this year informed the company he would leave his position during the year.

She said: “I am honoured that the Board of Directors has entrusted me with leading Essity in the next development phase.

“I see great potential in the company, and it is with great enthusiasm that I take on this assignment.

“I look forward to working with Essity’s fantastic employees to make a real difference for our customers, deliver profitable growth, and take Essity to the next level.”

Jan Gurander, Chairman of the Board at Essity, added: “Essity has a strong position as a global hygiene and health company.

“Based on this, we will continue to develop our world-leading brands and strengthen our customer focus and innovation capabilities at a rapid pace.

“We are entering a phase of increased focus on growth and profitability, and our 36,000 dedicated employees around the world will make this possible.

“Ulrika has extensive and broad experience across the industries in which Essity operates.”

Kolsrud has worked in all areas of the value chain including innovation, production, and sales.

She has been a member of the Executive Management Team since 2015, and since 2019 she has been heading Health & Medical.