ADDED BRIGHTNESS
NALCO COMPANY, the leading provider of integrated water treatment
and process improvement services, chemicals and equipment programs for
industrial and institutional applications, has announced the commercialization
of its new patent-pending EXTRA WHITE™'99 brightness technology
to the global pulp and paper industry. This innovative, environmentally
friendly technology enables papermakers to cost-effectively raise paper
or pulp brightness and whiteness attributes, it says. The technology
enables papermakers to either lower production costs for current paper grades
or to produce new paper grades not previously possible.
The novel technology has delivered proof of its value to papermakers
such as Copamex, one of Mexico’s largest paper producers. "Combining efforts
and resources, Copamex and Nalco Company have succeeded in developing and commercially
launching a new generation of high-brightness paper using EXTRA WHITE Brightness
Technology,” noted Margarito Cepeda Rodrídguez, Chief Operations
Officer, Copamex.
“Given the current demands for improved optical characteristics in the
marketplace, we believe that EXTRA WHITE Brightness Technology provides customers
benefits in a number of ways,” said John Yimoyines, Paper Services Division
President, Nalco Company.
“EXTRA WHITE Brightness Technology delivers cost-effective brightness and
whiteness development to the papermaker. It does so in a very environmentally
friendly and safe manner that improves overall operational efficiency while significantly
reducing the overall cost of brightness/whiteness development.”
The primary benefit of EXTRA WHITE is that it allows papermakers in many cases
to recognize a one-to two-point increase in ISO brightness while simultaneously
reducing Optical Brightner Agent consumption by up to 50%.
Through trials conducted with leading industry innovators, EXTRA WHITE brightness
technology has been commercially and technically proven on a global scale. It
enhances paper and pulp brightness and provides a viable alternative method for
cost-effective brightness/whiteness development. TW
